Hello, 你好 & Hola
I’m Vinita Mathreja, a crypto marketing strategist, Web3 writer, and content lead with a passion for turning complex blockchain ideas into clear, compelling narratives.
I started out in advertising but found my true calling in crypto — where creativity meets code and every project tells a story worth simplifying. Over the past few years, I’ve worked across the Web3 ecosystem, from writing whitepapers and technical documentation to leading editorial and brand strategy for blockchain companies around the world.
At Xfinite Global Plc, I led developer documentation for Algorand-based products, building workflows, API docs, and user flows for an on-chain rewards program. Later, at Cointelegraph Studio, I helped shape brand content strategies — blending storytelling with data-driven editorial planning for crypto-native and mainstream audiences alike.
My time at CoinDCX expanded my scope even further. I led PR content operations, developed blog strategy, and dove deep into crypto listing analysis — where I learned how to evaluate token projects with both market insight and narrative precision.
Today, I partner with emerging and established Web3 ventures including Glenrothes, Coins and Skins, EXolo (CeDeFi), CryptoFaxReport, Validation Cloud, and Chainlabo, helping them build strategic content systems that connect technology with real-world impact.
Whether it’s whitepapers, UX copy, or market research, my goal is to make Web3 more understandable — and more human — one story at a time.